Who do we work with?
Established small to mid-sized businesses who are frustrated at the effectiveness of their marketing efforts in generating consistent leads and aren’t sure how to invest their limited marketing budgets to get the best return.
As much as we’d like to help everyone, there are a few things that need to be in place before we get started to ensure we can deliver results. Find out if you’re good to go with our 15-minute assessment.
Do I need an in-house marketing team?
No, you don’t. A key outcome of working with Pepper Nurture is that we build you an ongoing lead-generating marketing machine that can be operated by us or any staff that you may hire in the future. Being a process driven marketing engine, it is undisturbed by staff turnover or absence and flexible enough to adapt to new business priorities. New staff can be trained, and we can provide as much or as little support as your needs change over time.
What does it include?
At its core, our solution combines SEO, social and email nurture into a powerful business asset that produces results, guaranteed. Binding these core elements together is robust systems, engaging content, a fanatical approach to data, comprehensive reporting, and a seriously talented local team.
We’re completely transparent about our pricing and you can build your package as you please. We have a core foundational package that is the minimum you can do while still guaranteeing success, but you can then add on a number of optional elements that build on this foundation and deliver even greater returns. It becomes a complete marketing engine that we can continue to manage for you or teach you to manage yourself.
Either way, you’ll get it for a predictable monthly fee, and you’ll be building a business asset that will continue to generate returns. Find out more about our pricing.
What does an engagement look like?
Our service is broken into 3 discrete stages:
- Discovery & Diagnosis: Find out more about your business, what’s working and what isn’t working. We’ll get to the heart of any problems with a plan to fix anything that’s holding you back.
- Repair & Build: We’ll patch the holes and prepare the foundations so we can build your customised marketing engine across Search, Social and Nurture, test and tweak to make sure it’s working
- Operate & Optimise: As we operate the newly built marketing engine for you, we continually report, assess and adjust as needed to keep your marketing engine operating at its optimal level.
Read Our Approach for more details.
How long does it take to see results?
This is a difficult question, but one which is important to answer as honestly as we can. The best marketing is based on a clear, consistent process that is constantly tweaked as data and insights are collected. We don’t have a crystal ball and there are no silver marketing bullets - you need to give it time to generate the data we can use to measure what’s happening and make adjustments.
Looking for the perfect marketing campaign, the perfect ad or the perfect slogan as some sort of a “hail-mary” marketing pass won’t work most of the time. There are obviously exceptions, but we don’t work on long shots.
We also understand the pressure that all businesses are under to show a return quickly, but if you’re expecting to see an avalanche of leads in the first 3 months, then we’re not the marketing partner for you.
If you are prepared to do things differently this time and want to work with us, we recommend all our clients invest 6 months as a minimum, but ideally 12 months. We’re building a marketing asset for your business that can be operated like any other business asset and is expected to generate a good return, but it does take time.
However, we also don’t have any lock-in contracts. We do charge a predictable monthly fee that is fixed so there are no surprises or unexpected cost overruns, but you are free to cancel and stop at any time if you feel our approach isn’t working.
How much is it?
It depends on how much you need us to do. Our pricing is based on packages that you configure based on your budget and the returns you’d like to see. We have a simple package builder that you can use to get an instant quote and see how you can use your marketing budget. And you don’t have to hand over your email address or phone number either.
What do you mean by “asset”?
In this era of constantly evolving marketing technology, keeping your team’s operational skills up to date requires a continual investment in training. And what happens when your staff leave?
We’re big fans of Daniel Priestley’s 24 Assets philosophy. He defines a business asset as “anything that would still be valuable if you and your team disappeared”. Our solution has been designed with this very principle in mind.
The success of your marketing no longer needs to be tied to your availability, freeing you up to finally look at the other priorities on your list. It’s flexible enough to move between inhouse and outsourced whenever needed to cope with an increase in demand or staff turnover, and will quickly become a valuable, dependable asset that drives business – one that does all the hard work for you.
I already have a marketing manager, why do I need this?
In our experience it’s hard to find a single person who is able to drive the overall marketing strategy as well as build all the components of an effective marketing program. Our service is designed to complement any existing resources you have, allowing them to work to their strengths and us to add value where needed. We’ll build a marketing engine that becomes a business asset for your marketing manager to oversee and drive without needing to be an expert in the individual marketing disciplines that make up that engine. However, if you have a very bespoke marketing program and you need specialised services in a more traditional marketing agency fashion, we’re not the best partner for you.