We’re the marketing agency!

Bank of useful ideas

(that’s not really an agency)

Eh?

Sounds confusing right, but we’re actually a bit unique in the marketing services world. We believe that most medium to large organisations already know how to do marketing and don’t need another marketing partner to help them with their strategy or tactics or brand.

But in our experience over the last 10 years, there is one area that we’ve seen businesses struggle with on a regular basis and that’s marketing automation. More specifically, using marketing automation to run lead nurture programs and find more leads, more consistently.

So, we started a business that specialises in the marketing automation and lead nurturing world. We’re part consultancy, part sales and part software operations which means we don’t help you craft emails, write blog posts or run an SEO program. What we do is make sure that all that marketing activity and investment isn’t wasted if the prospects you find aren’t ready to buy at that exact moment.

Sounds confusing right, but we’re actually a bit unique in the marketing services world. We believe that most medium to large organisations already know how to do marketing and don’t need another marketing partner to help them with their strategy or tactics or brand.

But in our experience over the last 10 years, there is one area that we’ve seen businesses struggle with on a regular basis and that’s marketing automation. More specifically, using marketing automation to run lead nurture programs and find more leads, more consistently.

So, we started a business that specialises in the marketing automation and lead nurturing world. We’re part consultancy, part sales and part software operations which means we don’t help you craft emails, write blog posts or run an SEO program. What we do is make sure that all that marketing activity and investment isn’t wasted if the prospects you find aren’t ready to buy at that exact moment.

We do this by:

Making sure your marketing automation platform is optimally configured for your business needs, integrated well with your other key business and marketing systems, and well aligned to your marketing strategy.
Looking at how you structure lead nurturing and customer journeys to improve the results you’re getting so that you have a stronger ROI without feeling like you’re constantly overwhelmed by all the content and data you need to keep it running.
Ensuring you have the expertise to use this incredible software to its full potential through better training or by supplementing your internal staff with our own extensively trained and experienced marketing operations team.
We can work with your internal marketing team, outsourced marketing agencies or a combination of both as we’re not trying to compete with them. We work collaboratively to amplify what they’re already doing and improve the overall results being achieved.

At a business structure level, we’re a part of the Pepper Marketing Group of companies that together, can cover all the marketing needs of medium to large organisations in Australia and NZ, but as independent companies, we each have our own markets to work in. The benefits of this arrangement are the constant sharing of skills, knowledge and information, whilst still staying specialised in our respective areas without the burdens of being a large, all-encompassing single agency.

What also makes us different is that all of our work is also based on a fixed priced with a clearly defined scope of work and no timers (or timesheets) running in the background…. ever!

We love having a chat and always happy to discuss any challenges you might be experiencing with your marketing automation platform or nurture marketing program. That way we make sure we can actually help before any formal engagement is discussed.

If this sounds interesting to you, contact us and let’s discuss how we might be able to help.

Get in touch