Pricing

Bank of useful ideas

Did we say we’re transparent? We’re proud of the value we can provide for the price, especially when it comes to building a turn-key marketing system, that’s still customised for your business. That’s why we display all the pricing we can, and you don’t need to give us an email address to see it either. If you like what you see and want to proceed to the next step you can get started now.

If you want more detail on our offering, you can contact us and we’ll send you a more detailed proposal.

Did we say we’re transparent? We’re proud of the value we can provide for the price, especially when it comes to building a turn-key marketing system, that’s still customised for your business. That’s why we display all the pricing we can, and you don’t need to give us an email address to see it either. If you like what you see and want to proceed to the next step you can get started now.

If you want more detail on our offering, you can contact us and we’ll send you a more detailed proposal.

Our Pricing Model

Our model is based on a series of small steps that give each of us a chance to get to know each other better, build some trust and deliver some initial value. There are no lock-in contracts or commitments - you only proceed if you’re happy with the value we provide.

The first step for every new client is to complete our Discovery and Diagnosis Stage and it has two parts. All prices are fixed and exclude GST.

Discovery & Diagnosis Stage: One-off cost

 

Part 1 – Initial Survey & Report

Includes:
Core messaging review
Target market review
Social media review
Existing toolset review – CMS, CRM etc
Website SEO audit
Marketing readiness assessment
Initial marketing capabilities report

Free

Part 2 – Detailed Messaging & Content Strategy

(Part 1 must be completed before Part 2)

Includes:
Overall content strategy developed
Core messaging improvements
Detailed website content assessment & report
Competitor/market content & keywords opportunity analysis
Marketing repair recommendations from Part 1
Martech recommendations
Nurture marketing strategy

$3,500

Ongoing monthly costs

Once you’ve completed the Discovery and Diagnosis stage, our pricing is a fixed monthly fee based on the options you choose from our list of services. These are all inclusive with no hidden costs or surprises.

We have four foundation modules that you can choose from to build the core of your marketing engine and you can then supplement this with optional add-ons if required.

NOTE: You’re not locked into any minimum term with these costs – you are free to cancel at any time. However, we recommend a minimum of 6 months to ensure we can demonstrate the value of our approach and present a clear ROI.

Foundation Modules

At a minimum, to work with us, you must choose Content Management, but all other modules are optional.

 

Content Management (Mandatory)

Includes:
Ongoing updates to your content strategy
Management of a content calendar aligned to your content strategy
Development of two articles per month from your content calendar
Curation of two articles per month from approved sources
Loading of all content to your website with tracking

$1,900 per month

Search Engine Optimisation

Includes:
Keyword review & update
On-page optimisation
Off-page optimisation for up to 40 keywords
Full report incorporating traffic and conversions

$1,200 per month

Nurture & Social Media Marketing

Includes:
Nurture marketing strategy development
Development of two new emails per month added to your nurture library
Automated sending of emails according to the nurture strategy
Lead scoring management
Opt-in database updates from inbound activity
Two social media posts across LinkedIn, Facebook and Twitter
Lead report for telemarketing follow-up
Full nurture & social reporting

$1,300 per month

Marketing Automation Platform & CRM

Includes:
Software subscription to Infusionsoft with up to 2,500 records
All setup, integration and operation of the marketing automation platform each month

$1,000 per month

Choose all 4 modules for a discount
(and take advantage of our lead guarantee)

$4,500 per month

NOTE: Your first month’s fee is used to configure and setup each module as part of Stage 2 – Repair & Build.

Optional Add-ons

Description

Price (ex GST) per month

Additional blocks of 20 SEO Keywords

$300

New blog post

$600

Additional 1000 Infusionsoft records

$36

Search and curation of additional article

$200

Additional eDM development (design & copy)

$400

Search Engine Marketing (Google Adwords)

Price on Application

LinkedIn advertising

Price on Application

Facebook advertising

Price on Application

Getting started is easy and won’t cost you anything. We’ll work through our initial discovery and diagnosis process with you and provide you with a customised marketing readiness report that clearly explains what’s needed to build your marketing engine and highlights any existing areas that need to be addressed.