Got CRM? Why you need marketing automation, too.

Bank of useful ideas

This eBook shares how integrating your CRM and Act-On instances can help you identify the right prospects, develop relationships and better engage customers.

Got CRM?

If the answer is yes, you’re probably already well aware of the powerful insights your CRM platform provides your sales team with. Simply put, however, a CRM platform and Act-On are better together. Empower your marketing and sales functions by providing complete visibility across your prospects, making it easy to personalise engagements and help build closer relationships at every stage. In this eBook, you’ll learn how integrating your CRM and Act-On instances can help you:

  • Define and identify prospects
  • Develop relationships
  • Deliver sales-ready leads to your sales team
  • Better engage customers